CONTENT ANALYSIS IN RELIGIOUS STUDIES: TO THE PROBLEM STATEMENT

Abstract. Progress in the field of technical means information exchange, increasing speed and accessibility technologies naturally led to development methods for analyzing results communication. One most popular this kind has become content analysis — a quantitative qualitative approach based on calculation key elements text. This method is successfully used many industries research areas. Religious studies did not stand aside either. On one hand, area considered useful promising method, but other there lack data area. The purpose study find out reason insufficiency content–analytical religious by identifying general methodological specific problems applying under consideration. To achieve goal, practice using modern studies, as well domestic foreign theoretical materials devoted possible was analyzed. In course research, shortcomings were first identified, then identified. Among latter, following considered: sensitivity correctness operationality definitions; requirements priori preparation study, unambiguity defined categories manifestation studied content; increased qualifications researcher coders. article separately examines automated tools among which are named: need higher qualification researcher; requirement suitability machine processing; question ratio manual coding; problem side effects affecting text (impersonality, reposts, bots, cheating, etc.); unsuitability advanced type due opacity algorithms; principle about ability digital reliably represent phenomena. As result application ways solve them outlined. conclusion article, author expresses hope that solutions given work, listed problems, will expand boundaries studies.